RAKANTER CREATIVE

The project with Grassroots was centered around the need for a

fresher and more modern look. This aesthetic would be the vehicle that would communicate the new direction that the organization was headed in. 

 

Grassroots was in need of a complete re-branding, this re-branding was followed by an assortment of related print and digital projects such as ID badges for athletes. The badges were digitally encoded with website links to each athletes personal web page on the official Grassroots Tennis Association web site. 

 

Each ID badge would also include a digital tracking implant embedded in the badge that would act as a tracking and security  device in case any of the athletes we missing.

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